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4
Pieces per season
3
European mills
16.5μ
Merino micron count
0
Trend-driven decisions
THE ARCHIVE
Current Season
The Cashmere Blazer
$485
The Linen Trouser
$195
The Merino Crew
$165
The Wool Coat
$695
OUR BEGINNINGRead the Full Story
Born in a Notebook
Maison Écru started with a question: what if a wardrobe had only twelve pieces, and every one of them was perfect? Not perfect in the Instagram sense — perfect in the way a well-worn leather journal is perfect. Broken in. Considered. Irreplaceable.
We source directly from three mills — one in Biella for wool, one in Normandy for linen, one on the Scottish borders for cashmere. No agents, no intermediaries.
I stopped buying clothes the day I found Maison Écru. I started building a wardrobe instead.
Architect, Paris
LETTERS FROM CLIENTS
Worn & Told
The Linen Trouser survived a month in Puglia — packed in a carry-on, worn to dinners, washed in a sink. It came home looking better than it left.
I own the Merino Crew in écru and charcoal. My husband now owns them in navy and oatmeal. We've replaced four brands with this one.
The Wool Coat turned three this winter. The lining is holding. The buttons are tighter than the day it arrived.