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Lips · Velvet Bite Lipstick

The red you'll actually wear.

Velvet Bite Lipstick in berry red satin, twisted up from its gold refillable case and standing on a pale pink plaster plinth, warm late-afternoon light, soft shadow on a blush-pink wall

Berry red satin that goes on sheer and builds to a full bite. It lives in a gold case you keep, because lipstick cases are refillable.

Shop Velvet Bite How refills work
Velvet Bite Lipstick, a berry red satin bullet twisted up from its gold refillable case, standing upright on a blush-pink backdrop

What every order comes with

01 · Origin

Made in small batches in Melbourne

Made a little at a time, not a lot at once.

02 · Shipping

Free shipping on orders over $50

A foundation and a blush will get you there.

03 · Refills

Lipstick cases are refillable

Keep the gold case. Refill the colour.

04 · Packaging

Packaging you keep

Gold cases, mirrored compacts, wooden handles.

The kit · Four things

Everything we make, on one shelf.

Made a few at a time, with nothing extra. Colour that goes on sheer and builds as far as you take it, in cases, compacts and handles you'll keep once the colour's gone.

Shop all four
Lips · Refillable$26

Velvet Bite Lipstick

Berry red satin in a gold refillable case. Goes on sheer, builds to a full bite.

Cheeks · Compact$24

Flush Pressed Blush

Rose pink pressed blush in a mirrored compact. Builds by the tap.

Brushes · Trio$38

Soft Edge Brush Trio

A powder, a blush and an eye brush, each on a wooden handle.

Face · 30 ml$36

Second Skin Foundation

Light liquid foundation in a pump bottle. Wears like skin.

The whole idea

A few shades, done well, in a case you keep.

Not a wall of forty. A few colours that go on sheer and build when the day asks for more, made in small batches in Melbourne.

Pinkwell · Melbourne

Inside the Pinkwell studio in Melbourne: hands pouring molten berry lipstick into a small row of metal moulds on a timber workbench, gold lipstick cases lined up beside them, pink-tiled wall behind
In the studio, a small batch being poured.

Our story

Made in small batches in Melbourne.

Pinkwell is everyday makeup, and we keep the range small on purpose: a lipstick, a blush, a foundation and the brushes to put them on. Making a few things in small batches means we can make each one the way we want it, then make it again.

Most makeup bags are full of shades that nearly worked and packaging that goes straight in the bin. Pinkwell is the other way round: buildable colour you'll actually finish, in gold cases, mirrored compacts and wooden handles worth keeping.

Read the whole story

Field notes · The gold case

Keep the case. Refill the colour.

Velvet Bite Lipstick in its gold refillable case.

Velvet Bite Lipstick in berry red satin, twisted up from its gold refillable case and standing on a pale pink plaster plinth, warm late-afternoon light, soft shadow on a blush-pink wall

Most lipstick goes in the bin with a perfectly good case still wrapped around it. Ours doesn't have to. Velvet Bite comes in a gold case made to be kept, and lipstick cases are refillable, so when the berry runs out you refill the colour instead of buying the whole thing again.

It's the same thinking behind the mirrored compact on Flush and the wooden handles on the Soft Edge trio. Makeup is meant to be used up. The things it comes in don't need to be. Keep the case in your bag, on the bedside table or by the mirror, wherever it lives now.

In this story

Velvet Bite Lipstick

$26

Berry red satin in a gold refillable case.

On film · Flush Pressed Blush

Watch Flush build, tap by tap.

Buildable colour is easier to see than to explain. One tap of Flush for a hint, another for a glow, a third if the day calls for it. Stop wherever it starts to look like you.

  • One tap
  • Two taps
  • Three taps
Shop Flush · $24
A woman laughing in warm late-afternoon light by a tall window, cheeks flushed rose pink, holding the open mirrored compact of Flush Pressed Blush at her shoulderPlay the film

In their words

Overheard at the mirror.

Sample reviews, shown here until your own customers' words replace them.

One swipe for the school run, three for dinner. Same lipstick, same gold case, and I'm already planning the refill.

Sample reviewCustomer nameon Velvet Bite Lipstick

Two taps and I stopped. I looked like I'd been for a walk, not like I'd done my makeup.

Sample reviewCustomer nameon Flush Pressed Blush

It really does wear like skin. By lunch I'd forgotten I had it on.

Sample reviewCustomer nameon Second Skin Foundation

Batch Notes

Hear when your shade is poured.

We make Pinkwell in small batches in Melbourne. Batch Notes tells you when a new batch is ready and when refills for your lipstick case are in. That's it.

Batch news and refills only. Unsubscribe any time.