Pricing
Less than one Shopify app. More than any theme store.
The typical Shopify merchant pays $124/mo for conversion apps. Builder is $29/mo and replaces 8 of them. Generate your first theme free — pay only when you want more.
Free
$0
50 credits/month
Resets monthly — credits don't roll over
- 1 complete theme with built-in sticky cart, trust badges, reviews schema
- 1 AI-generated hero image
- ~7 homepage sections
- 6 page templates
- Full Shopify 2.0 export (ZIP)
- Help docs & tutorials
Most popular
Builder
$29/month
or $290/yr (save $58)
200 credits/month
Unused credits roll over — never expire
- Credits roll over — never expire
- Refine & iterate until it's perfect
- 10 free AI corrections per month (single-section regen)
- 3 hero image variants per theme
- ~10 homepage sections incl. size guide, countdown, wishlist, bundle builder
- Replaces $65+/mo in common Shopify apps — size guides, urgency timers, wishlists, bundles, popups
- 8 page templates
- AI chat for post-generation tweaks
- Clean export — no branding or watermark
- Theme history — re-download anytime
- Priority email support
Full creative control
Pro
$99/month
or $990/yr (save $198)
900 credits/month
Unused credits roll over — never expire
- Everything in Builder, plus:
- 10 free AI corrections per month (single-section regen)
- Animated scroll-based hero images
- 12+ homepage sections
- All page templates
- White-label export (your brand, not ours)
- Client workspaces
- Up to 5 team seats
- Priority generation queue
- Dedicated support
What each credit gets you
Full theme generation
30 credits
Hero image variant
10 credits
Image enhancement
10 credits
Brand asset / label pack
10 credits
Need more credits?
Top up anytime — credits never expire and stack on your monthly allowance. No subscription required.
50
50 credits
$5
$0.10/credit
Best value
100
100 credits
$7
$0.07/credit
500
500 credits
$25
$0.05/credit
Compare plans
| Feature | Free | Builder | Pro |
|---|---|---|---|
| Monthly credits | 50 total | 200/mo | 900/mo |
| Theme generations | ~1 | ~6/mo | ~30/mo |
| Image enhancements | ~2 | ~20/mo | ~90/mo |
| Export | Branded | Clean | White-label |
| Theme history | |||
| Client workspaces | -- | -- | |
| Team seats | -- | -- | Up to 5 |
| Priority queue | -- | -- | |
| Support | Help docs | Priority email | Dedicated |