The Themr Blog

Shopify storefronts, conversion, and the app tax

Practical guides on building a Shopify store that looks like your brand and converts — without paying monthly for features your theme should already ship.

June 13, 20265 min read

The best free Shopify themes for 2026 (and what they don’t tell you)

Free Shopify themes are better than ever — but they all share one blind spot. Here is how to choose, and what to do about the gap.

June 12, 20265 min read

How much do Shopify apps really cost? (the hidden monthly tax)

Each app is "just $8/month." Stack the six every store ends up installing and you are paying $780+/year. Here is the real math.

June 11, 20266 min read

The best Shopify Dawn theme alternative (and when Dawn is enough)

Dawn is the safe default — and that is exactly the problem. Here is an honest breakdown of where Dawn falls short and what to use instead.