The Themr Blog
Shopify storefronts, conversion, and the app tax
Practical guides on building a Shopify store that looks like your brand and converts — without paying monthly for features your theme should already ship.
AI-generated Shopify theme vs a custom-coded storefront (headless)
Headless earns its cost for a small set of merchants with engineering teams. For everyone else a theme wins on day one. The honest breakdown.
Read moreThe best AI website builder for Shopify (2026 comparison)
Shopify Magic, Wix and Squarespace AI, vibe coding tools, Theme Store themes, and Themr, compared honestly for merchants committed to Shopify.
Read moreCan you build a Shopify store with Lovable, Bolt, or Replit?
They are impressive app builders, but their output cannot become a Shopify theme. Here is where the gap is, and the AI path that stays on Shopify.
Read moreThe best free Shopify themes for 2026 (and what they don’t tell you)
Free Shopify themes are better than ever — but they all share one blind spot. Here is how to choose, and what to do about the gap.
Read moreHow much do Shopify apps really cost? (the hidden monthly tax)
Each app is "just $8/month." Stack the six every store ends up installing and you are paying $780+/year. Here is the real math.
Read moreThe best Shopify Dawn theme alternative (and when Dawn is enough)
Dawn is the safe default — and that is exactly the problem. Here is an honest breakdown of where Dawn falls short and what to use instead.
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