Bramble & Bone works out of the second floor of an old net loft in Astoria, Oregon, above a shop that still repairs crab pots. Two people run it, a saddler who spent eleven years on horse tack and her nephew, who does the edge finishing. They buy vegetable tanned harness leather one hide at a time, cut collars from the back where the fibre is tightest, and set solid brass hardware by hand. The store sells one collar in four sizes.
Who this theme is for
A pet brand that makes rather than resells, and any small maker whose catalog is short and whose price sits above the category average. Collars, leads, beds, harnesses, feeding bowls, anything a buyer wants to see close up before spending 68 dollars on it. The split hero puts a photograph on one side and the product claim on the other, so the first screen carries a picture of the thing in use and the reason it costs what it costs at the same time. It suits a shop with four or five products far better than one with four hundred.
What was decided in the brief
The style is Clean Minimal on the forest variant. Dog photography is warm and busy, brown fur, sand, wet grass, low sun, so the interface went dark green rather than another brown, which lets the animal stay the warmest thing on the screen. The terracotta accent appears twice per page at most, on the price and on the add to cart, and never on a heading. Headings are set in a plain sans at a size that stops one step short of a fashion brand, because a leather shop that shouts reads as a reseller. The three brand facts sit directly under the hero as plain lines, since leather, hardware and stitch are the three things a buyer checks before size.