Free Shopify theme · Fashion & Apparel · Prestige
Ecru Atelier
A sharp, uppercase luxury storefront for a shirtmaker launching one oxford shirt.
Published September 1, 2026. Built from a brief, no AI, no account needed to download.
The brief this store was built from
Ecru Atelier is a shirtmaker in Lisbon launching with one garment: the Everyday Oxford, cut from Portuguese cotton oxford cloth and sewn in a family workshop that has made shirts since 1968. The store should feel like a quiet luxury label, centred type, sharp buttons, and a single product photographed on a plain ground.
- Product
- The Everyday Oxford, $88
- About it
- A relaxed oxford shirt in Portuguese cotton with mother of pearl buttons. Cut to be worn open or tucked, washed and worn for years.
- Brand facts
- Sewn in a family workshop in Guimarães, Portugal, in business since 1968. Portuguese cotton oxford cloth, 140 grams per square metre. Mother of pearl buttons and a single-needle seam.
- Style
- Prestige. Luxury fashion — centered text, sharp buttons, uppercase everything
Who this theme is for
A clothing label launching with a hero garment, or a maker of any object that wants to be photographed alone. The type is uppercase and centred, the buttons are sharp, and nothing on the page competes with the product.
What was decided in the brief
Prestige style: centred text, uppercase everything and a near-black palette with a gold accent. The how-to-use band becomes a care and fit section, the two questions a shirt buyer asks before checkout.
What is in the ZIP
- A single-product homepage: hero, trust strip, benefits, how-to-use or specs, reviews, final call to action.
- The whole store shell: product, collection, cart, search and 404 templates, header, footer, announcement bar.
- Valid Shopify 2.0 sections with schema, so every line of text is editable in the Shopify editor.
- The photos you see in the preview, ready to swap for your own.
Questions
- Does the theme handle sizes?
- Yes. Sizes are variants on the Shopify product page, which this theme includes, with a size selector and stock per size.
- Can I add a lookbook or a second collection?
- The theme ships a collection page for that. A full multi-page homepage with lookbook, editorial and bundle sections is what the paid AI-designed store builds.
- Is the theme free to use commercially?
- Yes. Download it, install it on your store and sell with it. No attribution is required.
