Fernwood & Co. is a ceramics studio in Asheville, North Carolina, selling one planter: an eight inch hand-thrown stoneware pot with a drainage hole and a matching saucer. The store should feel like a plant shop on a quiet street, with lots of white space and photos that show the glaze.
Who this theme is for
Potters, candle makers, textile studios: a home goods maker with one product that photographs well against a plain wall. The layout is contained rather than edge to edge, so the object stays the biggest thing on the page.
What was decided in the brief
Garden Organic style: a contained hero, underline buttons and a green accent. The copy leans on where and how the planter is made, since that is what separates a $38 pot from a $12 one.