Grog & Dewclaw is a one room pottery above a net shed in Astoria, Oregon, run by Marit Solberg, a former veterinary technician who spent eleven years watching dogs choke down dinner in forty seconds and then bring it back up. She throws each bowl on the wheel from a speckled stoneware with grog for strength, pulls a raised spiral ridge up from the floor by hand so kibble has to be nosed out of the grooves, and fires it to cone 6 in a plum glaze tested lead free.
Who this theme is for
A potter or small maker selling one handmade object for pets: thrown water bowls, slow feeders, ceramic treat jars, raised feeding stands. The buyers are owners who have already tried the plastic maze bowl from the pet store, watched their dog flip it, and are now willing to pay for something heavy that also looks good on a kitchen floor. So the page opens on the bowl sitting on floorboards with kibble in its grooves, comes in close on the glaze pooling in the spiral so the handwork is obvious, then shows wet hands pulling the ridge on the wheel. The Feminine Luxe layout gives a light serif heading and a calm cream page that reads like a ceramics studio, not a pet aisle.
What was decided in the brief
The style is Feminine Luxe on its first variant, because its mauve primary sits close to the plum glaze, so the buy button carries the colour of the bowl itself, with a warm gold accent and dark plum text on cream. The brand facts lead with the single bowl and what the spiral does, because a dog that gulps is the reason anyone arrives, then the weight, because sliding and flipping is the complaint about every cheaper slow feeder, then the cone 6 firing and lead free glaze, because a careful owner asks what their dog is eating from before they ask the price.