Free Shopify themes
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Free Shopify theme · Art & Crafts · Editorial
A cream and indigo storefront for a Duluth dye studio that turns undyed cotton embroidery thread into twelve shades of blue, one vat at a time.
Published October 13, 2026. Built from a brief, no account needed to download.
Hank & Woad is a one room dye studio above a bike shop in Duluth, Minnesota, run by Ingrid Halvorsen, a former textile conservator who got tired of embroidery thread that faded in a year. She buys undyed six strand cotton by the cone, winds it into eight metre skeins, and dips each skein in a fermented indigo vat between one and twelve times, so the shades run from a pale sky blue to a navy that is almost black.
A small studio that dyes or spins its own supplies for makers: embroidery floss, yarn, ribbon, tapestry wool. The buyers are stitchers who choose by colour and want to see every shade before they pay, so the page opens on the row of skeins running from light to dark, comes in close enough to count the six strands, then shows a wet skein coming out of the vat. The Editorial layout gives the shades room and keeps the type quiet, so the blue does the talking.
The style is Editorial on its third variant. The primary is near black for type, the background is a warm cream close to undyed cotton, and the accent is a periwinkle blue that sits in the middle of the twelve shades, so the buy button looks like one of the skeins. The brand facts lead with the dip count because stitchers want to know why one blue differs from the next, and the rinse comes into the product description because bleeding onto white linen is the first worry with any hand dyed thread.
