Free Shopify theme · Fashion & Apparel · Fashion Forward
Marigold Seam
A plum and marigold storefront for a two person cut and sew studio that dyes twelve shirts at a time.
Published September 13, 2026. Built from a brief, no AI, no account needed to download.
The brief this store was built from
Marigold Seam is a cut and sew studio on the third floor of a mill building in Lowell, Massachusetts. Thea Marchetti dyes and Roselyn Park sews, twelve garments to a batch, from 10.5 ounce cotton twill woven two floors down. Every shirt is overdyed in a 40 litre pot on a gas ring, which is why the plum on one shirt is half a shade off the plum on the next one.
- Product
- Overdyed Work Overshirt, $148
- About it
- A boxy overshirt in 10.5 ounce cotton twill with two chest pockets, a straight hem and corozo buttons. It is cut to wear open over a tee in September and buttoned under a coat in January.
- Brand facts
- Every garment is overdyed twelve at a time in a 40 litre pot, so two shirts in the same colour are never an exact match and the listing photo is one of the twelve. The twill is 10.5 ounce cotton woven in the same building and bought as 30 yard roll ends the mill cannot sell, which is why a colour runs out and does not return. Sizes run from a 34 inch chest to a 58 inch chest and every size is 148 dollars, with no upcharge on the large end.
- Style
- Fashion Forward. Fashion-forward — dual-font heading, sharp dark buttons
Who this theme is for
A clothing maker with one garment, a handful of colours and a batch size small enough to count. Cut and sew studios, dyers, knitwear, made to order shirting, anything where the buyer is choosing a colour and a size rather than browsing forty products. The layout gives the garment a tall photograph and puts the size range and the fabric weight in plain text beside it, because a shopper who cannot find a 58 inch chest in ten seconds leaves and does not write to ask. It suits a shop that sells out of a colour and says so, rather than one that keeps a dead swatch on the page all season.
What was decided in the brief
The style is Fashion Forward on the plum variant, not the black and pink one. The garment photography here is warm and ecru, so a near black interface would have cut it into rectangles, while a muted plum sits next to the fabric instead of fighting it. Marigold is held back to a single accent and the buy button stays near black, because the garment photography is already warm and a yellow button sitting on a warm photograph reads as a sale banner rather than a price. The three fact lines sit directly under the hero rather than inside the product description, because batch size, fabric weight and the flat price across all sizes are the three claims that make this shop different from a dropshipper, and inside a paragraph they read as filler.
What is in the ZIP
- A single-product homepage: hero, trust strip, benefits, how-to-use or specs, reviews, final call to action.
- The whole store shell: product, collection, cart, search and 404 templates, header, footer, announcement bar.
- Valid Shopify 2.0 sections with schema, so every line of text is editable in the Shopify editor.
- The photos you see in the preview, ready to swap for your own.
Questions
- Is this Shopify theme actually free, and do I need an account?
- Yes, and no. You download a complete Shopify 2.0 theme ZIP with no account and no card. In your Shopify admin go to Online Store, then Themes, then Add theme, then Upload zip file.
- Can I change the plum and the marigold to my own brand colours?
- Yes. Both come from theme settings, so open Online Store, then Customize, then Theme settings, then Colours, and change the two swatches. Everything on the page that uses them updates, including buttons, links and the footer.
- How do I show a size range this wide without a size chart plugin?
- Put it in one of the three fact lines under the hero. They are plain text settings in the theme editor and they render as a row on desktop and a stack on a phone, which is enough for a range and a fit note. Use a page and a link from the product description when you need full measurements per size.
