Nettle Hollow is a two room skincare workshop above a hardware store in Athens, Ohio. Priya started it after nine years as a compounding pharmacy technician, where she learned how much of an average jar is water and preservative. Everything here is steeped and blended in batches of forty jars, dated on the base, and sold within eight months of that date. The nettle and calendula come off four acres in Meigs County and dry in a barn loft rather than an oven.
Who this theme is for
A maker selling something you put on your skin, where the buyer wants to read the ingredient list before they want to see the jar. Balms, oils, soap, tinctures, tea, supplements, anything sold on what is inside it and how recently it was made. The wide letter spaced logo and the calm green give a page the tone of a pharmacy rather than a boutique, and the layout leaves room for a long paragraph of sourcing under a short product name. It suits a shop with four to thirty products and photographs taken on a real bench.
What was decided in the brief
The style is Wellness on the deeper green variant rather than the sage one. Skincare photography is pale, wet and low contrast, so a soft sage interface would let the whole page drift toward one grey tone: the saturated olive holds the edges of the page and the gold accent carries price and add to cart so the buying action never gets lost in the beige. The three brand facts sit as three separate lines under the hero because batch size, sourcing and ingredient order are three different questions, and burying two of them inside a paragraph loses the two that answer the doubt. Backgrounds stay warm off white so a jar of yellow balm does not read as dirty against a cool page.