Ninety Ohm builds desktop headphone amplifiers on the third floor of a former textile mill in Lowell, Massachusetts. Two people run it: a technician who spent nine years repairing hearing aids, and a machinist who cuts the enclosures from aluminium bar stock on a mill older than either of them. Every unit is bench tested for an hour, and the measured numbers ship inside the box on a printed card with the serial number written on it.
Who this theme is for
A hardware brand that sells on specification rather than mood. Audio gear, keyboards, cameras, test equipment, bike components, anything a buyer researches for a week before spending 289 dollars on it. The short hero gets out of the way after one screen, which is what a specification shopper wants, and the colored buttons make the one action on each page obvious without a second competing button beside it. It suits a shop with one to ten products and a lot to say about each of them.
What was decided in the brief
The style is Tech Warehouse on the cyan variant. Product photography for electronics is grey on grey, brushed metal on a seamless backdrop, so the interface carries the color instead: a saturated cyan primary against slate, with a rose accent used only on price and add to cart. Headings are set in a plain sans with tight tracking, because a serif on a measurement card reads as costume. The three brand facts sit under the hero as short lines rather than a paragraph, since testing, machining and repairability are three separate reasons to buy and a buyer checks them one at a time.