Peg Lane is a workshop above a bike repair shop in Duluth, Minnesota, run by a furniture maker and a former preschool teacher. They turn hard maple on a lathe, sand every ring through four grits by hand, and finish the wood with food safe walnut oil and beeswax so a toy can go in a mouth on day one. The store sells one stacker.
Who this theme is for
A toy maker, a baby goods shop, a children's clothing label, or anyone whose product photography is pale and shot on white. The safety and material facts sit high on the page because a parent buying a wooden toy asks what the finish is before they ask anything else, and the product photo is given room to stay quiet rather than being cropped into a busy grid.
What was decided in the brief
The style is Trend Shop on the periwinkle variant. The niche photography here is almost entirely off white, so the color has to come from the interface rather than from the images. Periwinkle carries the small caps line above the headline, the review stars, the markers in the trust bar and the numbered steps, while the headline and the buy button stay near black so they still land at a glance on a pale ground. The third block runs the material facts as a numbered list beside the photo instead of as icon badges, because the finish and the choke tube test are facts a parent reads, not reassurance icons.