Ridgeline Supply is a small pack maker in Bend, Oregon. Their first product is the Traverse 28, a 28 litre day pack sewn from recycled nylon with a lifetime repair promise. The store should feel like the trail: huge photos, a heavy italic serif, and copy that is short because the mountains are doing the talking.
Who this theme is for
Gear makers, bike brands, surf shops: anyone whose product is used somewhere beautiful and photographs well in it. The hero runs edge to edge and the copy stays out of the way.
What was decided in the brief
Adventure style: a huge italic serif heading and photography that fills the viewport. The benefits block becomes the place for the three facts a gear buyer checks first, weight, material and warranty.