Scupper & Tack is a boat shed workshop in Port Townsend, Washington, run by Marit Holloway, who cut sails for wooden boats for nineteen years before she started on smocks. She sews each pullover from heavy cotton canvas on an old sail machine, rubs warm beeswax and linseed oil into it by hand in three coats, and hangs it on a rope line in the shed for fourteen days until the finish sets.
Who this theme is for
A small maker selling one piece of outerwear built to last: waxed smocks, wool sweaters, leather aprons, canvas chore coats. The buyers are boat owners, dog walkers and anyone who stands in the rain for a living, so the page opens on the whole smock hanging in the shed, then shows the waxed seam close enough to see the water bead, then the hands working the wax in. The Bold Modern layout sets a large uppercase headline over a wide photo and puts one loud button under it, which suits a shop with a single product and a reason it costs what it costs.
What was decided in the brief
The style is Bold Modern on its first variant. The primary is signal red, the colour of the shed walls and of a harbour buoy, and the accent is the mustard yellow of the smock itself, so the palette reads like foul weather gear before a word is read. The brand facts lead with the three coats of wax because that is what keeps the rain out, and the fourteen day cure comes second because it explains why each smock takes weeks to ship.