Free Shopify theme · Pet Supplies · Bold Modern
Mackerel & Mast
A blue and orange storefront for a Maine harbor workshop that wraps cat scratching posts in retired boat rope.
Published October 1, 2026. Built from a brief, no account needed to download.
The brief this store was built from
Mackerel & Mast is a two person workshop on the town wharf in Stonington, Maine, run by Dell and her husband Corwin, a retired lobsterman. They buy worn dock line and mooring rope from the local boatyard, wash it, and wrap it by hand around spruce posts cut in the next shed over. A post takes about forty minutes to wrap, and the rope is sold by the foot, never by the pound, because that is how Corwin has always bought it.
- Product
- Dock Line Scratching Post, $68
- About it
- A thirty two inch spruce post wrapped end to end in washed natural rope, on a wide wooden base that does not tip. When the rope frays, unwind it and rewrap it with a fresh length sold by the foot.
- Brand facts
- The rope is retired dock line from one boatyard, washed and dried before it is wrapped. Each post is wrapped by hand in about forty minutes and nailed at both ends, with no glue. The spruce posts are cut and sanded in the shed next to the workshop.
- Style
- Bold Modern. Bold uppercase hero — high-energy DTC brand
Who this theme is for
A pet seller who makes one thing well: a cat furniture maker, a leash and collar workshop, a small bed and blanket studio. The Bold Modern layout puts a large headline over the hero so a visitor knows what the shop does before scrolling, which suits a catalog of a handful of products and a maker with a clear story. It works for stores with three to twenty items and photos taken in the workshop itself.
What was decided in the brief
The style is Bold Modern on the blue variant. A harbor shop looks like water and buoys, so the primary is a clear sea blue on a white page with orange held back for the price and the add to cart button, the way a buoy stands out on the water. The three brand facts sit as separate short lines under the hero because sourcing, wrapping and wood answer three different questions a buyer has, and a paragraph buries two of them.
What is in the ZIP
- A single-product homepage: hero, trust strip, benefits, how-to-use or specs, reviews, final call to action.
- The whole store shell: product, collection, cart, search and 404 templates, header, footer, announcement bar.
- Valid Shopify 2.0 sections with schema, so every line of text is editable in the Shopify editor.
- The photos you see in the preview, ready to swap for your own.
Questions
- Is this Shopify theme really free to download?
- Yes. You get a complete Shopify 2.0 theme ZIP and no account is needed. In your Shopify admin open Online Store, then Themes, then Add theme, then Upload zip file.
- I sell one handmade product in a few sizes. Does it still look full?
- Yes. The product page carries the photos, the facts and the size choice, and the home page works with a single featured product. You can add more products later without changing the layout.
- Can I swap the blue and orange for my own colors?
- Yes. The palette is five settings in the theme editor. Change the primary and the buttons, the header, the links and the section rules all move with it, because no color is hardcoded in the CSS.
